Building Product Apps for Startups

13 May 2025 ~ 3 min read

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๐ŸŒŸ Building Product Apps for Startups

In the dynamic world of startup development, speed, security, and scalability are everything. At Pottr, we've had the privilege to collaborate with several innovative startups, helping them bring bold ideas to life through robust web and mobile applications. In this post, Iโ€™ll share my hands-on experience building two impactful products โ€” one in the cybersecurity space and another in digital health.


๐Ÿ” Fighting Phishing with AI and Real-Time Intelligence

At PhishAR, I worked as a backend developer focused on building the core infrastructure for a mobile app aimed at preventing phishing attacks. The app empowers users to take a photo of their screen, extract visible URLs, and instantly analyze the threat level of the domains detected.

Core Contributions:

  • Integrated multiple third-party threat intelligence services to gather information about scanned URLs.
  • Built a streamlined data aggregation and parsing engine that unified complex data into a cohesive, readable security report.
  • Implemented asynchronous operations to prevent server blocking while fetching data from external APIs.
  • Focused heavily on performance and reliability, ensuring fast and meaningful insights for users.

Technical Challenges:

  • Dealing with inconsistent data formats from different security providers.
  • Ensuring server responsiveness while managing long-lasting third-party API calls.
  • Designing a backend that could evolve as the product scaled.

๐Ÿฅ Empowering Patient-Nurse Connections

At DigiHey, I was part of the team building Oxbow Health, a mobile-first platform that connects patients and nurses across the United States. This app was tailored to streamline healthcare communication and scheduling, making it easier for users to access and provide care.

Core Contributions:

  • Developed backend logic and created the data schema and entity relationships.
  • Managed authentication flows and ensured secure user access using Supabase.
  • Contributed to product planning and helped prioritize feature releases based on user needs and scalability.
  • Worked collaboratively with the frontend team to ensure smooth feature deployment.

๐Ÿš€ Why Choose Pottr for Startup Development?

Choosing the right technical partner can make or break a startup. Hereโ€™s why Pottr is a smart choice for any early-stage company looking to launch or scale their digital product:

โœ… End-to-End Product Expertise

From ideation to deployment, we understand the full lifecycle of product development and can support your startup at every stage.

๐Ÿ”’ Focus on Security and Performance

Whether itโ€™s real-time phishing detection or patient data management, we prioritize security, privacy, and speed to ensure a smooth user experience.

๐ŸŒ Proven Experience in Diverse Domains

Weโ€™ve helped launch products in both cybersecurity and digital health, proving our ability to adapt to different industries and user needs.

๐Ÿง  Smart Infrastructure Decisions

Our team builds with scalability and maintainability in mind, using modern tools like Node.js, Firebase, Supabase, also we utilize cloud application platforms like Google Cloud and Heroku.

๐Ÿค Collaborative Approach

We donโ€™t just write code โ€” we co-create solutions. Our developers contribute to product decisions, ensuring a technically sound foundation for business growth.


๐Ÿง  Final Thoughts

Building product apps for startups requires a combination of agility, technical excellence, and strategic thinking. Our experiences at Startups showcase how Pottr brings all these elements together to deliver results that matter.

If you're building the next big thing, Pottr can help you get there โ€” faster, smarter, and with confidence.

If you have any question feel free to send us a message. Our team of specialists is eager to bring your ideas to life.

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